CUMA are running an online “Digital Marketing Masterclass Series for your Credit Union”. This will be an online webinar and will be run on the 21st and 28th of June 2023.

Event Flyer : Digital Marketing masterclass PDF

The webinars will focus on the following:

Masterclass 1 – Wednesday 21^st of June (Sheila Gallogly & Lee Grace – Márla Communications)

Part 1 – Understanding the Digital Landscape

• Aligning your digital strategy with your Credit Union Strategy
• Understanding your customer groups/personas
• Selecting the right digital platforms for your Credit Union

Part 2 – Optimising Facebook in your Credit Union

• Overview of FB (metrics) and tools
• Tips to optimise engagement on Facebook
• How to advertise to your selected CU audience on Facebook (Meta business suite)

Masterclass 2 – Wednesday 28^th of June (Lee Grace – Márla Communications)

Part 1 –  Using Instagram successfully

• Overview of Instagram (metrics) and tools
• How to use reels and stories to create maximum engagement
• Tips to optimise engagement on Instagram

 Part 2 – Overview of other important Digital Platforms

• Overview of Tik Tok & its importance to Millenials/Gen Zens
• The importance of YouTube in search & video management

Member ticket is €80

Non Member ticket is €100

This cost will allow you to attend the masterclasses on both the 21st & 28th of June.

For more information please contact info@cuma.ie or call 062 26244